How Can My Business Get Recommended by ChatGPT?

More and more buyers are skipping Google entirely and asking ChatGPT a question like “who’s a good accountant in Melbourne?” or “which video production company should I use in Sydney?” If ChatGPT names three competitors and not you, you don’t lose the sale in any way you can see: the enquiry simply never arrives. You never even know the conversation happened.

So if you’re asking how your business can get recommended by ChatGPT, the honest answer is: you need to know what it’s currently saying, find out why it’s choosing someone else, and make safe, approved changes to close that gap. Here’s how that works in practice.

How ChatGPT decides who to recommend

ChatGPT (along with Perplexity, Gemini and Claude) often searches the live web when it answers questions about businesses. It isn’t pulling from a fixed directory. It’s reading what’s published online, working out which businesses are relevant, and citing sources it trusts enough to name.

That means two things matter enormously: whether your business is easy for an AI assistant to read and understand, and whether your website gives it a reason to cite you as a source. If your site is hard to read, thin on relevant detail, or doesn’t answer the questions buyers are asking, an AI assistant has nothing to work with, so it recommends whoever does.

Step 1: Find out what ChatGPT is actually saying about you

You can’t fix what you can’t see. The starting point is a realistic set of the questions your buyers actually ask, in the words they use when they’re deciding who to hire or buy from, put to ChatGPT, Perplexity, Gemini and Claude regularly.

This is exactly what Nexuss9 Ai does. It builds a set of 30 customer questions specific to your business, then checks ChatGPT, Gemini and Perplexity twice a week, with Claude checked monthly. The point isn’t a single snapshot. It’s a running record of how often you’re named, when your website is cited as a source, and which competitors keep showing up instead of you.

Step 2: Find the gaps between you and your competitors

Once you can see the pattern, you can see the gap. Maybe ChatGPT names three competitors for “best bookkeeper in Brisbane” and never mentions you, even though you’re a perfectly good fit. Maybe it mentions you for some questions but never cites your website, which tells you the AI knows you exist but isn’t confident enough in your site to point people there.

This is the difference between a vague sense that “we should be doing better in AI search” and an actual list of which questions you’re losing, and to whom. In Nexuss9 Ai, Opportunities turns that tracking into up to three content ideas a week, and the To-do list ranks the website fixes worth doing first.

Step 3: Fix your site, safely

This is where most businesses get stuck. Even once you know the gap, what do you actually change? Generally, it comes down to making your website easier for AI assistants to read and understand, and publishing content that directly answers the questions your buyers are asking them.

The part that matters most here is safety. You don’t want to hand your website over to automated changes you can’t see or control. With Nexuss9 Ai, every fix is approved by you before it goes live, and each one is checked automatically afterwards and switched off if it fails. Nothing gets pushed to your site without your sign-off.

Step 4: Keep tracking, because this isn’t a one-off

AI assistants change what they recommend as the web around them changes. A competitor publishes something new, an AI model updates, and the answer to “who’s the best [your industry] in [your city]” shifts again. Getting recommended by ChatGPT once isn’t the goal. Staying recommended is.

That’s why ongoing tracking matters more than a single audit. Checking ChatGPT, Gemini and Perplexity twice a week (and Claude monthly) means you catch changes early, rather than finding out six months later that a competitor has quietly taken your spot.

How Nexuss9 Ai does this

Nexuss9 Ai was started in Sydney in 2026 by founder Paul Finch, specifically for small businesses and agencies that don’t have a large marketing team behind them. Since August 2026, the product has been shaped through a pilot with more than a dozen businesses across Australia and the UK, with features like the To-do list and Opportunities coming directly from their feedback.

Plans are billed monthly with no lock-in, so you can cancel any time:

• Starter, A$49/month: 30 customer questions tracked across ChatGPT, Gemini, Perplexity and Claude; website fixes that are checked automatically and switched off if they fail; plus Opportunities and an AI SEO blog tool.

• Professional, A$99/month: everything in Starter, plus up to 3 websites, questions chosen together with you, AI visits and enquiries tracked in Google Analytics, and a monthly results review.

• Enterprise, A$249/month: everything in Professional, plus up to 10 websites, staging-site testing before fixes go live, code installed for you, and priority support with an onboarding call.

Questions that include your own business name aren’t counted in your score, and each question is asked several times per check, so the numbers reflect what a real buyer would see, not a best-case result.

So, what’s the fastest way to get recommended by ChatGPT?

Find out what ChatGPT currently says when buyers ask real questions, see where competitors are named instead, then make approved, verified fixes to your website and content to close the gap. Nexuss9 Ai does exactly this: it tracks ChatGPT, Perplexity, Gemini and Claude, shows the gaps, and deploys website fixes you approve that switch off automatically if they fail. Plans start at A$49 a month, billed monthly with no lock-in.

Want to see what ChatGPT says about your business? Book a demo and we’ll show you which of your buyers’ questions you’re missing, and who AI recommends instead.